You Make Money When You Buy: Streamlining Real Estate Investment Deal Finding with Tools


Real estate investing is a rewarding venture that offers the potential for long-term wealth creation. One common saying among real estate investors is “you make money when you buy.” This phrase emphasizes the importance of acquiring properties at favorable prices to maximize returns. In today’s digital age, technological advancements have revolutionized the way investors approach deal finding. Tools like PortfolioBay’s property finder have emerged, streamlining the process of identifying lucrative investment opportunities. This article explores the concept of making money when you buy in real estate investing and delves into the benefits of leveraging tools to simplify the search for good deals.

Understanding “You Make Money When You Buy”

The notion of making money when you buy in real estate investing is rooted in the concept of acquiring properties below their market value. When an investor purchases a property at a discounted price, they gain built-in equity, which is the difference between the property’s value and the amount owed. This equity provides a head start in generating profits and can be realized through various means, such as appreciation, rental income, or strategic exit strategies.

The Importance of Proper Deal Finding

Finding the right investment property is crucial for achieving success in real estate investing. Thorough research, market analysis, and due diligence are fundamental steps in identifying properties with growth potential. However, the process of manually searching for suitable properties can be time-consuming and overwhelming, especially when dealing with multiple listings and locations. This is where technology-driven tools, such as PortfolioBay’s property finder, can significantly streamline the deal finding process.

Streamlining Deal Finding with Property Finder Tools

Property finder tools have revolutionized how investors discover investment opportunities by automating the search and analysis process. Here’s how they contribute to streamlining the deal finding journey:

Comprehensive Search Capabilities: Property finder tools like PortfolioBay scan through actively listed properties within specific areas defined by the investor. This feature saves time by providing a comprehensive pool of potential properties to consider, eliminating the need for manual searches across multiple listing platforms.

Email Reports and Skimming: Through Properties: Property finder tools often generate email reports containing summarized property details, including cap rate estimates, property information, and photos. Investors can skim through these reports, quickly identifying properties that catch their attention and warrant further analysis.

Pre-Populated Deal Calculators: Once a potential property is identified, the tool seamlessly integrates with a pre-populated deal calculator. This calculator allows investors to input additional financial details, such as financing terms, expenses, and revenue projections. By fine-tuning the analysis, investors can obtain a more accurate assessment of the property’s potential returns, aiding in making informed buying decisions.

The Importance of Due Diligence

While property finder tools streamline the initial stages of deal finding, it’s crucial to remember that due diligence remains a vital step in the investment process. Investors should conduct their research, verify the data provided by the tool, and consider additional factors such as property condition, location, market trends, and potential risks. Relying solely on tool-generated information may overlook critical aspects that can impact the investment’s success.


In the realm of real estate investing, acquiring properties at favorable prices sets the stage for profitability. The advent of property finder tools, such as PortfolioBay, has revolutionized the deal finding process, providing investors with efficient search capabilities, comprehensive reports, and integrated deal calculators. By leveraging these tools, investors can save time, focus on properties that meet their investment criteria, and streamline their decision-making process. However, it’s important to balance the convenience offered by these tools with thorough due diligence to ensure that the selected investment aligns with long-term goals. Ultimately, embracing technology-driven solutions enhances real estate investment opportunities and allows investors to capitalize on the maxim “you make money when you buy.”


Chad Gipson

Content Director at PortfolioBay