6 steps to invest in rental properties as an agent


Investing in real estate can be a lucrative business opportunity, especially for real estate agents. Real estate agents have a unique advantage over the average person because they have access to a large network of buyers and sellers, and they have a good understanding of the market. However, being a successful real estate investor requires much more than just having connections. In this article, we will discuss the steps that real estate agents can take to make successful investments in real estate.

Know the Market

The first step to successful real estate investment is to have a deep understanding of the market. Real estate agents have the advantage of being well-versed in the current trends in their local market, which can be crucial for making informed investment decisions. Keep yourself updated with the latest real estate news and events in your area, and make an effort to understand the factors that influence the local market, such as economic conditions, demographic changes, and supply and demand dynamics.

Create a Investment Plan

Once you have a good understanding of the market, it is time to create a solid investment plan. Start by identifying your investment goals and what type of investment property you want to purchase. Consider factors such as the location of the property, the condition of the property, and its potential for appreciation. Make sure your investment plan is realistic and aligns with your goals, and consider working with a financial advisor to help you plan your investment strategy.

Network with Other Investors and Professionals

Networking is key in the real estate industry, and this is especially true for real estate investors. Building relationships with other real estate professionals can give you access to valuable resources and information. Attend local real estate events, join real estate organizations, and seek out other real estate investors to build your network. By surrounding yourself with people who are knowledgeable and experienced, you can gain insights and tips that will help you make better investment decisions.

Identify Good Deals

Finding good investment properties is one of the most important steps in real estate investment. Real estate agents have access to a wide range of properties, and they can use their network and market knowledge to identify good deals. Look for properties that are undervalued or have the potential for appreciation, and make sure you understand the expenses involved in owning and maintaining the property. Additionally, consider hiring a property inspector to assess the condition of the property before you make an offer. For a more automated approach, there are Property Finder tools that scan through the MLS daily and estimates the cap rate of each list for you.

Close the Deal

Once you have identified a good investment property, it is time to close the deal. Real estate agents have the advantage of having a deep understanding of the negotiation process, which can be crucial in securing a good deal. Use your negotiation skills to ensure that you are getting the best possible price for the property, and make sure that the contract includes all of the necessary details, such as the purchase price, closing date, and any contingencies.

Manage the Property

Once you have successfully closed the deal, it is time to manage the property. This can include tasks such as collecting rent, making repairs, and ensuring that the property is well-maintained. Real estate agents can leverage their network and experience to find reliable property management companies, or they can manage the property themselves if they have the necessary skills and resources. Many success self-managing landlord use PortfolioBay to streamline their rental management process, so, they can maximize their cash flow while maintaining the lifestyle freedom of self-managing a sizable portfolio.


In conclusion, investing in real estate can be a great opportunity for real estate agents. With a good understanding of the market, a solid investment plan, and a strong network of professionals, real estate agents can make informed investment decisions and maximize their returns. Remember, investing in real estate requires patience, discipline, and a willingness to learn. Keep these tips in mind, and you can be on your way to becoming a successful real estate investor.


Chad Gipson

Content Director at PortfolioBay